突然下调优惠价，有门店无环卫工就餐！比格比萨创始人再回应

Core Viewpoint - Big Pizza's initiative to offer a discounted self-service meal for sanitation workers faced backlash, leading to a price adjustment from 49.99 yuan to 9.9 yuan due to public feedback, although many sanitation workers reportedly did not utilize the offer [1][2][4][6] Group 1: Pricing and Promotion - The original promotion set for January 26 offered sanitation workers a self-service meal at 49.99 yuan, down from the regular price of 79.99 yuan, but was criticized for being too expensive [2][4] - Following public criticism, the price was lowered to 9.9 yuan just one day before the promotion, which led to confusion and inadequate communication about the change [4][5] - Despite the price reduction, many sanitation workers did not attend the event, citing time constraints [5][6] Group 2: Company Response and Public Perception - Big Pizza's founder, Zhao Zhiqiang, stated that the price adjustment was made in response to public suggestions, aiming to enhance the experience for sanitation workers [6][7] - Zhao emphasized that the company does not wish to overly publicize the initiative to avoid being perceived as exploiting sanitation workers for marketing purposes [6][7] - The company aims to raise awareness about sanitation workers through this initiative, which Zhao believes is a positive outcome [7] Group 3: Business Performance and Future Plans - Big Pizza's revenue for 2023 and 2024 is projected to be 943 million yuan and 1.147 billion yuan, respectively, with adjusted net profits of 47.518 million yuan and 41.737 million yuan, indicating a revenue growth of 21.6% but a net profit decline of 12.2% in 2024 [10] - The average order value has been declining, with figures of 70.9 yuan, 66.3 yuan, and 62.8 yuan for self-operated stores from 2023 to 2025 [10][11] - The company plans to open approximately 610 to 790 new stores over the next three years, with annual openings ranging from 120 to 330 [10]