众安财险全面围剿“李鬼”！禁令之后统筹乱象仍需“堵疏结合”

Core Viewpoint - ZhongAn Online has initiated a trademark infringement lawsuit against ZhongAn Chefu (Hainan) Automobile Co., Ltd. and an individual, marking a significant legal action in response to ongoing trademark violations and unfair competition in the insurance market [1][11]. Group 1: Lawsuit Details - The lawsuit has been accepted by the Haikou City Qiongshan District Court, with the case number (2026) Qiong0107 Minchu 388 [1][11]. - ZhongAn Online's five main demands include: immediate cessation of the use of "ZhongAn" or similar identifiers by the defendants, stopping misleading advertising related to "ZhongAn" and "insurance," changing the company name to remove "ZhongAn," publishing a public apology for thirty days, and compensating a total of 300,000 yuan for economic losses and legal fees [3][13]. Group 2: Industry Context - A nationwide "anti-counterfeiting" campaign began in early 2025, revealing numerous companies with names similar to "ZhongAn Chefu" across various provinces, indicating a widespread legal battle [4][14]. - These companies often sell "pseudo-insurance" products under names like "Motor Vehicle Safety Coordination" or "Safety Guarantee," deliberately avoiding the term "insurance" and using vague terms like "guarantee fund" and "mutual aid fund" [6][16]. Group 3: Regulatory Response - In July 2025, multiple regulatory bodies issued a notice to clarify that "traffic safety coordination" should only be an internal mutual aid mechanism for transportation companies, prohibiting commercial activities targeting unspecified vehicles [7][17]. - The notice aims to eliminate confusion in business registration and prevent new counterfeit entities from emerging, while the ongoing legal battles highlight the need for effective enforcement against trademark infringement [8][18]. Group 4: Market Implications - The rise of these "safety coordination" schemes, which operate outside strict insurance regulations, poses significant risks to consumers, especially if large claims arise or if the operators face financial difficulties [6][16]. - The market for these schemes has expanded rapidly, with over 2,000 such companies at their peak, exploiting the vulnerabilities of vehicle owners facing high insurance costs [6][16].