Zhong Guo Jing Ji Wang·2026-01-27 06:42Core Insights - Alibaba's public welfare initiative has launched the "Together Home for the New Year" campaign, promoting over 300 specialty products from 24 underdeveloped counties, transforming local specialties into national consumer choices [1][4] Group 1: Product Development and Market Integration - Many of the New Year products are identified as potential market items by Alibaba's public welfare team, which has implemented a rural commissioner model to assist underdeveloped counties in converting local specialties into marketable agricultural products [4] - In Qinglong, the introduction of Alibaba's rural commissioners has led to the establishment of online sales channels, increasing the number of e-commerce companies from 63 to 1,246 over four years [4] - In Shaanxi, a local entrepreneur has successfully developed ready-to-eat soup packages from wild mushrooms, creating job opportunities for over 40 local women [4] Group 2: Training and Support Mechanisms - In Zhejiang, a local resident has adapted traditional rice snacks for e-commerce, resulting in over 300,000 sales and increased income for local producers [5] - Alibaba emphasizes the importance of a comprehensive support mechanism for sustainable growth in rural agricultural products, including long-term presence of rural commissioners and platform support in e-commerce, design, and supply chain [5] - The transformation of local specialties into standardized, repeatable products is crucial for the self-sustaining growth of county industries [5] Group 3: Consumer Engagement and Local Economy - Alibaba is collaborating with Amap to attract consumer traffic to local businesses through a new tourism and dining support initiative in four counties, aiming to convert visitor traffic into actual sales [5]