“史上最长春节假期”催热出境游：日本游跌出前十，土耳其热度上涨320%

Core Insights - The outbound travel market for the 2026 Spring Festival is experiencing significant changes, with a notable increase in inbound travel as well [1] - The travel market is heating up as the longest Spring Festival holiday approaches, with flexible travel arrangements leading to a surge in outbound travel [1] Outbound Travel Trends - Outbound travel bookings for the Spring Festival have increased by nearly 80% compared to last year, while inbound travel bookings have doubled [4] - Japan has dropped out of the top ten popular outbound travel destinations, with Thailand and Singapore rising in rankings, and Turkey emerging as a "dark horse" due to its visa-free policy [4][7] - Many travel agencies report a significant reduction in bookings for trips to Japan, with a shift in traveler preferences towards other destinations [4][5] Popular Destinations - Popular outbound travel destinations for the Spring Festival include Thailand, Australia, Malaysia, Singapore, South Korea, Vietnam, Spain, New Zealand, the United States, and Indonesia [6] - Data from various travel platforms indicate that Japan is not listed among the top destinations, contrasting with its previous popularity [6] Impact of Visa Policies - Visa-free destinations like Turkey and Russia have seen substantial growth, with Turkey's outbound travel bookings increasing by 320% year-on-year [7] - The number of travelers to Russia is expected to grow nearly sixfold due to favorable visa policies, while Northern European destinations for aurora viewing are also gaining popularity [8] Inbound Travel Trends - Foreign tourists are increasingly choosing to celebrate the Spring Festival in China, with cities like Shanghai, Guangzhou, Beijing, and Chengdu being popular entry points [8] - Countries such as South Korea, Vietnam, Singapore, Australia, and Indonesia are among the top sources of inbound tourists during the Spring Festival [8]