Guang Zhou Ri Bao·2026-01-27 07:24Core Insights - JD's Qixian Kitchen has officially launched in Guangzhou, marking a significant step in its nationwide expansion after opening 30 stores in Beijing within four months and its first store in Harbin [2] - The brand, which focuses on fresh and healthy dining, has three core selling points: fresh stir-fried dishes that are not overnight, full disclosure of brand ingredients, and 24-hour live streaming from the kitchen [2] - A promotional campaign offering free chocolate with orders led to over 20,000 daily orders in Beijing during December [2] Expansion Strategy - Qixian Kitchen has initiated a nationwide partner recruitment plan to deepen its presence in key urban clusters, specifically the Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta regions [2] - The company aims to establish a presence in all first- and second-tier cities in China by the end of 2026, providing fresh and healthy meals to a broader market [2] Promotional Activities - A themed promotional event titled "Laba Naxian Fushi Shishi Jie 'Zhou'" is being held from January 25 to January 27, offering free congee and rice with orders during specific times [2] - The event aims to distribute a total of 60,000 portions of the promotional items across five cities over three days [2]