2026年全国“老字号嘉年华”在广州启动

Core Viewpoint - The "Old Brand Carnival" launched in Guangzhou aims to promote traditional Chinese brands and enhance consumer engagement through various themed activities and a diverse shopping experience [1][2]. Group 1: Event Overview - The event is organized by the Ministry of Commerce and the Guangdong Provincial Government, themed "National Goods Trend Revitalization" [2]. - It features a "1+4" format, starting with a launch ceremony and followed by four main themes: "Creative Market of Old Brands," "National Appreciation of Old Brands," "Exhibition of Famous Old Brand Products," and "Old Brands Going Global" [2]. - A total of 35 diverse activities will be held across the country to expand the supply of quality goods and services [2]. Group 2: Activities and Offerings - Eight nationwide themed activities will be launched in anticipation of the upcoming Year of the Horse Spring Festival, creating a "one-stop" shopping platform [2]. - The event includes a themed market at Chenjiaci Square and 1906 Technology Park, showcasing products from Guangzhou and other cities in the Greater Bay Area [2][5]. - Featured products include Wanglaoji International Canned Drink, Zhujiang Beer Tea Beer, and commemorative items for the 15th National Games, highlighting the blend of traditional heritage and modern vitality [2]. Group 3: New Product Launches - The Guangdong Provincial Commerce Department announced the second batch of "Yue Hand Gifts," covering three categories: technological cultural creations, intangible cultural heritage health products, and specialty flavors [4]. - Guangzhou promoted a series of "national trend" new products under three themes: "New Products - Breaking Boundaries," "New Services - Expanding Horizons," and "New Scenarios - Lingnan Charm" [4].