Xin Lang Cai Jing·2026-01-27 07:22Core Viewpoint - The 2026 Jiangsu Province Urban Football League aims to enhance its brand and operational quality through strategic partnerships and innovative sponsorship opportunities, building on the success of the previous season which saw significant audience engagement and participation [3][4][5]. Group 1: Event Overview - The 2026 Jiangsu Province Urban Football League business cooperation launch event took place in Nanjing on January 27 [1]. - The league achieved record attendance in 2025, with over 2.43 million spectators and an average attendance of 28,000 per match, alongside over 2.2 billion online views and 100 billion views on social media [3][8]. Group 2: Sponsorship and Partnerships - The league has partnered with nearly 40 quality enterprises, including the title sponsor Jiangsu Bank, to establish a high-quality development foundation [3][4]. - A total of 24 official sponsors were recognized during the event, with Jiangsu Bank and Suhao Holdings among the key sponsors [4][9]. Group 3: Enhancements for 2026 - The league plans to upgrade its service standards, enhance participant experience, and expand its communication strategies for broader outreach [3][4]. - Sponsorship benefits have been optimized, including the transition to LED screen advertising for clearer brand visibility during matches [10]. Group 4: Copyright and Merchandise - The league is introducing new copyright operations, allowing for the development of unique cultural and derivative products in collaboration with notable partners [5][10]. Group 5: Support for Small Enterprises - A new initiative was launched to select small and micro enterprises for sponsorship opportunities, allowing them to gain exposure alongside larger brands [6][11]. - The selection process will include public registration and a lottery system to ensure fair access to sponsorship benefits [11].