Fushi Tech Powers Shihlin Taiwan Street Snacks’ Digital Transformation with Integrated Mobile-First Ecosystem

Core Insights - Fushi Tech has formed a strategic partnership with Shihlin Taiwan Street Snacks to create a fully integrated digital ecosystem for 43 outlets in Singapore and Malaysia, aiming to enhance customer experience and streamline operations [1][8] Group 1: Digital Integration - The partnership focuses on moving from fragmented point solutions to a unified platform that enhances operations and customer engagement [2][9] - Fushi Tech will implement a brand-native mobile application for iOS and Android, designed for scalability and a seamless user experience [3] - An integrated digital ordering system will be established, allowing for takeaway and dine-in options with real-time menu synchronization to improve operational efficiency [4] Group 2: Customer Engagement and Loyalty - A centralized AI-driven membership and loyalty program will be launched, covering 24 outlets in Singapore and 19 in Malaysia, aimed at increasing customer retention and spending through rewards and personalized promotions [5] - The partnership will utilize a data-driven CRM and insights engine to transform transaction data into actionable insights for targeted marketing campaigns [6] Group 3: Strategic Importance - The cohesive digital ecosystem will provide deeper insights into customer behavior and enable real-time operational visibility, facilitating smarter business decisions [7] - The collaboration signifies a shift in the F&B industry's digital strategy towards interconnected ecosystems, where data flows freely and customer journeys are cohesive [9][10] - Brands with strong digital operational capabilities are expected to capture greater market share, aligning with evolving consumer expectations for enhanced experiences [10]