整治“内卷式”竞争十大重大案件发布，涉平台经济、直播营销等

Group 1 - The core issue of "involution" competition is severely harming consumer interests and hindering product quality improvement in China, prompting the State Administration for Market Regulation (SAMR) to take action [1] - On January 27, SAMR held a press conference to announce the top ten major cases of comprehensive rectification of "involution" competition by 2025, covering various sectors including traditional manufacturing, platform economy, certification services, and live marketing [1] - SAMR aims to enhance law enforcement in key areas of "involution" competition, striving for a significant impact through case handling to guide industries from disorderly competition to healthy development [1] Group 2 - In the charging treasure industry, the case against Shenzhen Roma Technology Co., Ltd. for violating mandatory product certification regulations and false advertising highlights the prevalent issue of prioritizing sales over quality in "involution" competition [2] - The SAMR plans to continue its strict crackdown on quality violations and guide the market towards high-quality competition, emphasizing the importance of a comprehensive approach to address new forms of unfair competition such as false advertising in private domain live streaming [2] - In 2025, SAMR handled 1,932 cases of online unfair competition with a total penalty amount of 71.5294 million yuan, while also promoting legal awareness and clarifying competition boundaries [2] Group 3 - In terms of merger and acquisition reviews, SAMR supports companies in overcoming "involution" through complementary advantages and technological advancements, with 129 cases concluded in relevant fields in 2025 [3] - SAMR is committed to maintaining a high-pressure enforcement stance and improving long-term regulatory mechanisms to foster a market order characterized by quality and fair pricing, thereby supporting the establishment of a unified national market and promoting high-quality development [3]