赣江观澜：景区何以玩转体育？且看庐山西海的体旅融合答卷

Core Viewpoint - The integration of sports and tourism at Lushan Xihai has transformed the scenic area into a vibrant destination, moving beyond traditional sightseeing to create a unique sports tourism experience [1]. Group 1: Natural Resources and Infrastructure - Lushan Xihai boasts 308 square kilometers of water and 118 fish species, making it an ideal location for water sports [2]. - The area has invested nearly 3 billion yuan to enhance outdoor sports facilities, including a national standard pickleball court and various sports centers [2]. - Since 2024, over 40 new pickleball courts have been constructed, with 16 meeting international standards, integrating sports with the scenic landscape [2]. Group 2: Events and Community Engagement - The area hosts over 30 events annually, creating a diverse event matrix that caters to both professional and amateur participants [4]. - Major events in 2025 include a fishing season with 280 teams and a total prize pool of 400,000 yuan, and a paddleboard club league attracting nearly 300 participants [4][5]. - The events not only promote sports but also enhance local tourism, with accommodations experiencing high demand during event weekends [6]. Group 3: Economic Impact and Visitor Statistics - From January to October 2025, Lushan Xihai received 11.52 million visitors, generating over 10 billion yuan in tourism revenue, showcasing its strong regional appeal [6]. - The integration of sports events has led to a significant increase in local business, with occupancy rates in accommodations exceeding 80% during peak times [6]. Group 4: Industry Integration and Development - The ultimate goal is to transition from a "ticket economy" to an "industry economy," fostering deep integration between sports, wellness, commerce, and education [7]. - Events are linked with local resources, such as agricultural fairs during fishing competitions, enhancing the overall visitor experience [7]. - The establishment of a pickleball association and training programs supports the development of a comprehensive sports ecosystem [7]. Group 5: Visitor Experience and Service Enhancements - The area has improved visitor services, including weather protection for athletes and local food offerings, enhancing the overall experience [10]. - The integration of sports and leisure activities allows for a full-day experience, promoting both competitive sports and relaxation [10].