泸州“村播”的进阶之路 一个个直播间成为乡村振兴的“新引擎”

Core Insights - The rise of rural e-commerce influencers, known as "village broadcasters," in Luzhou is significantly contributing to local economic development and agricultural sales [5][10] - The transformation from attracting followers to generating revenue through local industries marks a new phase for these influencers [10][11] Group 1: Village Broadcasters' Impact - Ming Hongqiang, a prominent village broadcaster, has over 1.68 million followers on Douyin and estimates sales of tens of thousands of yuan during the upcoming New Year festival [5][6] - Luzhou has seen the emergence of numerous rural e-commerce influencers, with two having over 10 million followers, 80 with over 1 million, and 1,130 with over 100,000 followers [5] - The success of these influencers is leading to a broader trend of rural entrepreneurship and economic revitalization in the region [6][8] Group 2: Economic Contributions - Ming Hongqiang's live broadcasts have achieved a peak viewership of 100,000, generating over 200,000 yuan in sales per session [7] - The total rural online retail sales in Luzhou reached 1.901 billion yuan in 2025, a year-on-year increase of 16.59%, while agricultural product online retail sales were 1.169 billion yuan, up 12% [10] - The "village broadcasting" model is evolving from merely attracting attention to effectively converting traffic into economic value [10] Group 3: Challenges and Support - New village broadcasters face challenges such as competition and lack of systematic operational knowledge, which can hinder their growth [12][14] - The local government is implementing policies to strengthen the training and development of rural e-commerce talent, with 21 training sessions held in 2025 for 770 participants [14][15] - Future initiatives include hosting competitions and events to provide broader platforms for village broadcasters and enhance their market analysis and brand operation skills [15][16]