借力“上合”效应 天津两会关注如何让文旅“流量”变“留量”

Core Insights - The article discusses the need for Tianjin's cultural and tourism industry to transition from scale expansion to quality and efficiency, particularly in light of the upcoming 2025 Shanghai Cooperation Organization summit [1][2]. Group 1: Current Challenges - Despite high visitor numbers, Tianjin's per capita spending is low, with an average of less than 145 yuan per person during the 2026 New Year holiday, indicating a disparity compared to other popular tourist cities [2]. - Key limitations affecting the enhancement of consumption levels include insufficient modern expression and international communication of cultural resources, lack of deep industry integration, inadequate technological empowerment in tourism, and the need for improved public services and consumer environments [2][3]. Group 2: Strategic Recommendations - A comprehensive strategy is proposed to upgrade the cultural and tourism industry, focusing on deepening cultural exploration and innovative communication to create a strong international tourism brand [2]. - Suggestions include modernizing Tianjin's red culture, industrial heritage, and canal charm into fashionable and experiential offerings, as well as enhancing collaboration with international media platforms for multilingual content [2][3]. Group 3: Industry Integration and Technology - The article emphasizes breaking away from the "ticket economy" and single sightseeing models to build a "cultural tourism +" integrated industry ecosystem [3]. - Specific recommendations include creating composite cultural tourism consumption zones that integrate historical districts, industrial heritage, and modern commerce, while also promoting cross-regional premium routes in the Beijing-Tianjin-Hebei area [3][5]. Group 4: Enhancing Visitor Experience - The use of advanced technologies such as XR and digital twins is highlighted as a means to improve visitor experience and efficiency, with plans to develop immersive storytelling projects along the Haihe River [5]. - There is a call for the establishment of a smart tourism platform that consolidates reservation, navigation, and payment functions to provide a one-stop intelligent service for tourists [5]. Group 5: Overall Development Goals - The hosting of the Shanghai Cooperation Organization summit is seen as an opportunity for Tianjin to convert visitor flow into lasting engagement and consumption [5]. - The article concludes that if Tianjin can leverage this opportunity to systematically enhance cultural expression, industry ecology, technological application, and service environment, it could transform from a "trendy" city to a "sustainable" competitive city [5].