市场监管总局：严打私域直播虚假宣传乱象

Core Viewpoint - The Market Regulation Administration has intensified efforts to combat false advertising in the private live-streaming sector, revealing significant cases of illegal activities that harm consumer rights [1][2]. Group 1: Regulatory Actions - The Market Regulation Administration has launched a nationwide special rectification campaign, collecting 9,268 problem clues from the public and businesses, resulting in 6,175 illegal cases being investigated, with fines totaling 103.5 million yuan [1]. - A total of 4,908 entities were ordered to rectify their practices, involving an amount of 6.3477 million yuan, and 134 cases of violations were referred to disciplinary inspection and supervision agencies [1]. Group 2: Enforcement and Accountability - The regulatory authorities are conducting thorough investigations into private live-streaming platforms to address the spread of false advertising, leading to the identification and punishment of several illegal entities, including platforms and product manufacturers [2]. - The cases highlighted include the "Weizan" case in Guangdong, where a private live-streaming platform provided technical support for false advertising, and the "Abao" case in Fujian, where a business relied on private live-streaming for product sales [2]. - The Market Regulation Administration is pushing for platforms to take responsibility for illegal activities, requiring them to cooperate with regulatory investigations and implement measures to restrict access to illegal content [2].