中国演出行业协会发布首份团播管理标准 促行业健康有序发展
Nan Fang Du Shi Bao·2026-01-27 08:45

Core Viewpoint - The rapid development of the online performance industry has led to the establishment of group live streaming as a significant form of performance and content dissemination, with the release of the standard "Operational Management Requirements for Online Performance Group Live Streaming" aimed at regulating and enhancing the industry [1][3]. Group 1: Standard Development - The standard was jointly drafted by the China Performance Industry Association, platform companies like Douyin, and industry experts, focusing on the planning, execution, and operational management of group live streaming activities [1][3]. - The China Performance Industry Association, supervised by the Ministry of Culture and Tourism, is dedicated to promoting the standardization and professionalization of the performance industry [1]. Group 2: Compliance and Regulation - The standard includes specific requirements for technical aspects such as live streaming visuals, audio quality, equipment, and network environment, as well as safety and cultural appropriateness in costumes and props [3]. - It also addresses information security, protection of minors, and the mental and physical health of performers [3]. Group 3: Industry Initiatives - Douyin has proactively established a compliance framework since the inception of group live streaming, launching its own content management standards and a comprehensive regulatory system by 2025 [3]. - The China Performance Industry Association and Douyin initiated the "Quality Group Live Streaming Plan" to promote high-quality content in the industry, starting in September 2025 [3]. - The plan includes measures such as traffic support, revenue incentives, product empowerment, and professional training to cultivate high-quality group live streaming that meets industry standards [3]. Group 4: Future Directions - The China Performance Industry Association will continue to promote the implementation of the standard, enhance industry training and evaluation, and collaborate with various sectors to foster a healthy online performance ecosystem [3].