行业协会发布首份团播管理标准

Core Viewpoint - The rapid development of the online performance industry has led to the establishment of group live streaming (referred to as "Tuanbo") as a significant form of performance and content dissemination. A new standard titled "Operational Management Requirements for Online Performance Group Live Streaming" has been officially released to regulate Tuanbo activities and enhance the overall service level of the industry [1][2]. Group 1: Standard Overview - The standard was drafted under the guidance of relevant authorities and organized by the China Performance Industry Association, involving platforms like Douyin and operational agencies such as Wuyou Media, along with industry experts [1]. - The standard aims to clarify the management responsibilities and operational norms of Tuanbo operators across various dimensions, including institutions and personnel, content and technology, costume and props management, safety and security, as well as social responsibility and integrity [1]. Group 2: Key Requirements - The standard emphasizes that operators should adhere to correct guidance and establish mechanisms for content review, training management, and emergency response [1]. - On the technical side, it sets clear requirements for live streaming visuals, audio quality, equipment, and network environment [1]. - In terms of costume and props, the standard highlights professionalism, safety, appropriateness, and cultural compatibility [1]. Group 3: Industry Impact - The release of this standard provides clear operational guidelines for companies engaged in Tuanbo, facilitating the industry's move towards a more regulated, professional, and sustainable direction [2]. - Companies like Douyin and Kuaishou have already implemented various management norms related to Tuanbo, focusing on aspects such as content management, performance, attire, and streaming environment [2].