广货行天下，年鱼跃天府！茂南罗非鱼将率“鲜”亮相四川年货节

Core Viewpoint - The event showcases Maonan tilapia at the 29th China (Sichuan) New Year Shopping Festival, emphasizing its significance in promoting local agricultural products and expanding market reach [3][5][25]. Group 1: Industry Overview - Maonan tilapia has an annual output value exceeding 2.5 billion yuan, highlighting the strength of its entire industry chain [4]. - The industry is responding to the dual circulation economic model, focusing on domestic sales while maintaining export capabilities [5]. Group 2: Strategic Development - The Maonan district has implemented a "one fish" strategy to promote large-scale, standardized, and intelligent development of the tilapia industry [6]. - The establishment of a national modern agricultural industrial park and a complete industry chain standard and traceability system has been pivotal in enhancing the tilapia industry [7][8]. Group 3: Market Expansion - Chengdu has been chosen as the first city to expand the national market due to its strong economic and consumer influence in Southwest China [11][12]. - The event aims to penetrate the large family consumption and thriving catering market by showcasing the high protein, low-fat, and pure quality of Maonan tilapia [13]. Group 4: Product Presentation - The exhibition will feature processed products such as ready-to-cook fish fillets and flavored fish chunks, emphasizing the integration of the entire industry chain [18][25]. - Interactive tasting events will allow attendees to experience the taste and quality of Maonan tilapia while learning about its production and processing story [20][21].