专项整治“骗老”：市监部门查办案件6175件，罚没过亿

Group 1 - The core issue highlighted is the rise of fraudulent marketing practices in the private live-streaming sector, where illegal activities are conducted under the guise of "free health seminars" and "live-streaming benefits" to mislead consumers [1] - The State Administration for Market Regulation (SAMR) has initiated a comprehensive crackdown on "involution-style" competition, with two significant cases involving false advertising in the private live-streaming domain [1] - One case involved the illegal promotion of food products by an individual, leading to regulatory action against the diversion of traffic from Douyin to WeChat for unauthorized transactions, demonstrating the SAMR's commitment to tackling illegal private marketing practices [1] Group 2 - A nationwide special rectification campaign was launched to address false advertising related to drugs and health products targeting the elderly, resulting in the collection of 9,268 problem leads and the investigation of 6,175 illegal cases, with fines totaling 103.5 million yuan [2] - The SAMR has implemented a full-chain crackdown on illegal activities, particularly focusing on the spread of false advertising in the private live-streaming sector, establishing a dedicated working mechanism to oversee and guide the enforcement actions [2] - The SAMR has emphasized the importance of holding platforms accountable for illegal activities, urging them to fulfill their social responsibilities and assist in regulatory actions against suspected illegal content [3]