两会之声 | 山东省政协委员王静怡：以数字赋能文化创新，推动山东省文化产业高质量发展

Core Viewpoint - Shandong Province aims to enhance its cultural industry through digital technology integration, as outlined in the "Shandong Province Cultural Industry Technology Innovation Action Plan (2025-2027)" which emphasizes improving cultural technology innovation capabilities to lead high-quality development in the cultural sector [1][3] Group 1: Current Challenges and Opportunities - Compared to advanced regions like Zhejiang and Guangdong, Shandong's cultural industry faces issues of being "large but not strong" and "rich but not vibrant," primarily due to insufficient integration of digital technology [3] - The province's strategy to transition from a "cultural resource province" to a "cultural industry powerhouse" involves leveraging digital empowerment as a key pathway for innovation and industry upgrade [3] Group 2: Proposed Initiatives - Implementation of five major projects to promote digital empowerment and industry upgrade, establishing a "Shandong model" for cultural innovation [3] - Creation of a "Cultural Resource Digital Decoding and IP Database Construction" project to digitize cultural resources and establish a unified "Shandong Cultural Digital Resource Database" [3][4] Group 3: Digital Content and Experience - Establishment of a "Shandong Cultural IP Super Symbol Library" to modernize and stylize key cultural symbols like Confucius and Mount Tai into a digital IP material library [4] - Development of a "Qilu Cultural Gene Digital Platform" using AI and knowledge graph technology to visualize the internal logic and spiritual lineage of Shandong's cultural resources [5] Group 4: Digital Creative Industry - Launch of a "Digital Cultural Content Creation and Industry Aggregation" project to establish a "Shandong Digital Cultural Content Creation Center" in key areas like Jinan and Qingdao, focusing on original content production based on Shandong cultural IP [6] - Encouragement of "Cultural + Manufacturing" digital integration by creating a platform for cultural design and smart manufacturing, enhancing the cultural connotation of "Shandong manufacturing" [6] Group 5: Digital Tourism and Consumption - Implementation of a "Digital Cultural Tourism Scene Integration and Consumption Upgrade" project to create a comprehensive digital cultural tourism service network through the "Good Guest Shandong" platform [7] - Development of immersive digital tourism experience landmarks in key scenic areas, utilizing VR/AR/MR technologies for enhanced visitor engagement [7] Group 6: Globalization of Cultural IP - Execution of a "Digital Communication and Cross-Border Expansion" project to globalize Shandong cultural IP through a multi-faceted digital communication matrix [8] - Support for digital creative products to reach global markets via overseas distribution platforms and cross-border e-commerce channels [8] Group 7: Ecosystem Optimization - Initiation of a "Market Entity Cultivation and Ecosystem Optimization" project to stimulate private sector vitality and encourage collaboration between state-owned cultural units and private digital tech companies [9] - Establishment of the "Qilu Digital Cultural Talent" program to attract and retain high-end interdisciplinary talent through partnerships with universities [9]