Lexin(US:LX) Xin Lang Cai Jing·2026-01-27 09:53Core Viewpoint - The "New Year Festival" event launched by Lexin's (NASDAQ: LX) Fenqile Mall aims to enhance consumer experience during the Spring Festival by offering significant discounts and various promotional activities, running until February 3 [1][6]. Group 1: Event Details - The "New Year Festival" features a design of "multiple cycles, multiple benefits, and phased releases" to cater to different consumer needs during the festival [1][6]. - The event focuses on three core consumption scenarios: "family stocking," "new spring renewal," and "gathering gifts," offering a wide range of products including electronics, apparel, beauty items, food, daily necessities, and home appliances [1][6]. Group 2: Promotional Strategies - Fenqile Mall reduces the consumption threshold for users through layered benefits, such as offering up to 200 yuan in supermarket credits for certain popular products purchased during the event [7]. - Daily promotions include random supermarket credits of 8 yuan and 18 yuan for the first 3,000 users who spend over 100 yuan, addressing the needs for supplementary purchases [7]. - The platform also features a special event area where users can receive varying amounts of supermarket credits based on their order amounts during live broadcasts [2][7]. Group 3: Market Trends - The event reflects Fenqile Mall's ongoing commitment to enhancing consumer spending in essential categories, with significant growth observed in winter necessities [4][8]. - Data indicates a dramatic increase in demand for heating products, with transaction amounts for heaters rising by 1495% and transaction orders increasing by 480% year-on-year [5][8]. - The sales of warm clothing also saw substantial growth, with transaction amounts increasing by 406% and transaction orders by 2577% year-on-year, highlighting consumer recognition of quality supply and affordable prices [5][8].