Xin Lang Cai Jing·2026-01-27 10:17Core Viewpoint - The resignation of founder Chai Xiu from key positions at Miaokelando marks the end of the "Chai Xiu era" and signifies full control by Mengniu after the acquisition of the cheese company [1][13]. Company Changes - Chai Xiu has been removed from the positions of Vice Chairman, General Manager, and legal representative, retaining only his board member status [1][13]. - Kuai Yulong, a Mengniu executive, has been appointed as the new General Manager, indicating a shift towards a management team of younger professionals [1][13]. Historical Context - Chai Xiu founded Guangze Dairy in 2001, which became a significant player in the dairy market by 2006, capturing 90% of the local market in Jilin Province [14]. - In 2015, he pivoted the company towards cheese, launching the "Miaokelando" brand focused on children's cheese products [2][14]. - Miaokelando became the first cheese company listed on the A-share market in 2016, with revenue growing from 512 million to 1.744 billion yuan from 2016 to 2019, peaking at 5.32 billion yuan in 2023 [4][16]. Financial Issues - The direct cause of Chai Xiu's removal is linked to a long-standing arbitration dispute regarding guarantees for a private equity fund, which he failed to fulfill [5][17]. - Miaokelando reported a significant drop in net profit from 138 million yuan in 2022 to only 6 million yuan in 2023, with a projected decline in 2025 net profit due to the impact of the private equity fund [20][19]. Strategic Direction - The management change is seen as a necessary step for strategic integration under Mengniu's control, with Kuai Yulong's experience expected to enhance resource allocation and business development [1][19]. - Mengniu's resources are anticipated to provide Miaokelando with stable, low-cost raw milk, reducing reliance on imported cheese and improving cost efficiency through joint procurement [24].