体育消费季、“好运山东”系列赛事，释放体育消费强劲动能

Core Insights - The Shandong provincial government aims to enhance sports consumption through initiatives like the Sports Consumption Season and the "Good Luck Shandong" series of events by 2026 [1][2] Group 1: Sports Consumption Initiatives - The first Shandong Sports Consumption Season was launched in August 2020 and has become a key driver for promoting sports consumption [1] - In 2025, an ice and snow consumption promotion action will be implemented, with a budget of 10 million yuan for sports consumption subsidies, targeting an average sports consumption of over 2,500 yuan per person in the province [1] - Jinan and Weihai have been selected as pilot cities for promoting sports consumption and event economy at the national level, indicating significant expansion and efficiency in sports consumption [1] Group 2: "Good Luck Shandong" Brand Development - The "Good Luck Shandong" brand, created by the Shandong Sports Bureau in 2024, aims to innovate and enhance the sports event landscape in the province [1] - A three-year plan (2024-2027) has been established to cultivate over 100 distinctive and innovative sports consumption scenarios, focusing on outdoor, fashion, and emerging sports [1] - The plan emphasizes the integration of sports consumption with cultural tourism, entertainment, and health sectors, aiming for a more rational structure in sports consumption and increased external engagement [1] Group 3: Project Implementation and Outcomes - By the end of 2025, 47 key projects related to the "Good Luck Shandong" sports consumption innovation scenarios will be developed, covering various aspects such as sports events, outdoor activities, and digital sports [2] - Significant achievements in brand building include the successful hosting of events like the "Good Luck Shandong" Marathon League and ice and snow series, which have enhanced the brand's connotation and contributed to high-quality development of the sports event economy [2] - Over 60% of key events have local enterprise participation, fostering a positive interaction between sports events and the real economy [2]