Renault bets on a French CEO and an old favourite to kick-start its India comeback

Core Viewpoint - Renault SA aims to revive its presence in the Indian market through the appointment of a French CEO, Stephane Deblaise, and the reintroduction of the Duster SUV, which was previously a best-seller [1][7]. Group 1: Leadership and Strategy - The appointment of Deblaise is part of Renault's strategy to empower the Indian team in global decision-making, reflecting a shift towards local management [2][3]. - Deblaise's experience in Asian and Latin American markets is expected to be beneficial in understanding the value-conscious Indian consumer [6]. - The company emphasizes the importance of diversity within the Indian team, with key positions held by Indian executives [3][4]. Group 2: Product Development and Market Position - The Duster SUV is being relaunched after production ceased in 2022, facing competition from established models like Tata Sierra and Hyundai Creta [7][12]. - Renault has improved its product development timeline, now able to develop cars in less than two years, compared to over five years previously [9]. - The introduction of hybrid technology in the Duster is anticipated to attract more consumers [10]. Group 3: Market Challenges and Sales Strategy - Renault's market share in India has fallen below 1%, with retail sales dropping 10% to 36,420 units in 2025 [12]. - Analysts highlight the need for Renault to maintain momentum post-launch of new products, as past models have struggled with sustained sales [12][13]. - A more aggressive sales strategy and improved after-sales service are deemed essential for the success of the new Duster [13].