Group 1 - The core message of the news is that Insta360 is actively combating negative public relations (black PR) by offering rewards for evidence and has initiated a multi-layered defense strategy involving legal actions and personal contributions from executives [1][6][7] - Insta360 has received nearly 300 evidence submissions in the past month, with 18 meeting the reward criteria, and the highest single reward reaching 10,000 yuan [1][6] - The company has announced an upgrade to its evidence collection campaign, encouraging users to publicly expose black PR activities against its new drone, the "影翎A1," with additional rewards based on the engagement of the posts [6][7] Group 2 - The black PR activities against the "影翎A1" drone have formed an organized industry chain, including paid negative content and coordinated misinformation campaigns, which have resulted in over 2,500 malicious posts within two weeks of the product's launch [6][7] - The news highlights the challenges posed by black PR, including difficulties in evidence collection and accountability, and emphasizes Insta360's commitment to maintaining a fair competitive market environment and promoting healthy industry development through its comprehensive approach [7]
影石打黑再出重拳:公示首批奖金、MCN配合调查,高管追加10万黄金奖励
Zheng Quan Shi Bao Wang·2026-01-27 11:19