Brunswick Shines at Düsseldorf Boat Show with Award-Winning New Products, Strong Sales, and Market Leadership

Core Insights - Brunswick Corporation showcased its leadership in the marine industry at the 2026 Düsseldorf Boat Show, achieving strong retail boat sales and receiving two prestigious awards [1][2] Company Performance - Brunswick's Mercury Marine accounted for over 50% of all outboard engines displayed at the show, nearly three times the number of its closest competitor, with a market share of over 70% for outboard engines of 300hp and above [4] - The company reported a 15% revenue increase from its premium fiberglass brands Boston Whaler, Sea Ray, and Navan compared to the 2025 Show, with Sea Ray winning the European Power Boat of the Year Award for the SDX 270 Surf and Navan receiving the MotorBoat Award for the S30 [4] Strategic Partnerships - Mercury Marine announced two exclusive five-year supply agreements with deAntonio Yachts and Technohull, and has initiated or renewed partnerships with over ten top European boat builders in the past year, indicating a strong long-term commercial position [4] Product Innovations - Brunswick introduced new products at the show, including the successful launch of the new T30 model by Navan, contributing to its sales momentum [4] - Navico Group expanded its European presence by launching B&G Nemesis and Active Target 2XL, securing new distribution partners and renewing key partnerships with top distributors and boat builders [4]