BRANDMAX(SZ:300805) Ge Long Hui A P P·2026-01-27 11:22Core Viewpoint - The company expects a significant increase in net profit for the year 2025, driven by business expansion and improved operational efficiency [1] Financial Performance - The projected net profit attributable to shareholders for 2025 is between 33 million to 39 million yuan, representing a year-on-year growth of 135.03% to 177.77% [1] - The net profit after deducting non-recurring gains and losses is estimated to be between 12.2971 million to 18.2971 million yuan, indicating a year-on-year increase of 238.69% to 403.94% [1] Business Growth Factors - The growth in net profit is attributed to the company's active business expansion, with revenue from digital retail and brand communication businesses showing year-on-year growth [1] - The increase in gross profit and improved performance from investments in joint ventures also contributed positively to the net profit [1] Cost Management - The company has implemented intelligent management systems, leading to a reduction in management expenses compared to the previous year [1] - The impact of non-recurring gains and losses on net profit for 2025 is approximately 20.7029 million yuan, compared to 10.4097 million yuan for 2024 [1]