Specificity Announces Partnership with A2SPA to Secure Agentic AI Execution in AdTech

Core Insights - Specificity, a leading digital marketing agency, has announced a strategic partnership with A2SPA to enhance security protocols for AI systems [1] - The partnership is a response to the growing risks associated with autonomous agents in AI, particularly as they operate and communicate at scale [1] Company Overview - Specificity specializes in hybrid AdTech solutions, indicating a focus on integrating traditional advertising with digital technology [1] - A2SPA provides execution-time security protocols, highlighting its role in ensuring the safety and reliability of AI systems [1] Industry Context - The partnership reflects an increasing awareness of execution risks in AI, suggesting a trend towards prioritizing security in the development of autonomous agents [1] - As AI technology evolves, the collaboration between marketing and security firms may become essential for addressing emerging challenges in the digital landscape [1]