Xin Lang Cai Jing·2026-01-27 11:36Group 1 - Major fast-food chains KFC, McDonald's, and Salvia have collectively raised prices again after a year, with KFC increasing delivery prices by an average of 0.8 yuan [1] - KFC stated that the price adjustment is a normal market behavior to respond to changes in operating costs, aiming to maintain stable and healthy operations while optimizing cost structure [1] - The price increase at KFC is limited to delivery channels, with dine-in prices remaining unchanged, and popular promotional meal prices also staying the same [1] Group 2 - The core reason for the price hikes among major restaurant brands is to address cost pressures and adapt to market changes, as indicated by Wang Peng, a researcher at the Beijing Academy of Social Sciences [2] - Rising costs in raw material procurement, logistics, and labor have compelled companies to adjust prices to maintain operations and ensure quality [2] - As consumer expectations for dining quality, health, and experience increase, companies are investing more in ingredient selection, service optimization, and environment upgrades, making price increases a necessary choice to balance costs and quality [2]