Señorita and RYTHM Make History as the First THC Beverages Available at a Major U.S. Arena

Partnership marks a first for the United Center and establishes RYTHM, Inc. as the venue’s Official THC SponsorROLLING MEADOWS, Ill., Jan. 27, 2026 (GLOBE NEWSWIRE) -- The largest live entertainment venue in the United States is making history as the first major arena to offer THC beverages. Chicago’s iconic United Center has entered a new multi-year partnership with Chicago-based brands Señorita and RYTHM to make THC beverages available at concerts and live events, expanding consumer options for attendees ...