Zhong Guo Jin Rong Xin Xi Wang·2026-01-27 11:52Group 1 - The core viewpoint of the article highlights the significant expansion of sponsorship and commercial partnerships for the 2026 season of the Jiangsu Super League (苏超), driven by the success and popularity of the inaugural 2025 season [1][2] - The 2025 season saw a remarkable attendance of over 2.43 million spectators, with an average of 28,000 attendees per match, setting a record for provincial leagues [2] - The number of sponsors increased from 6 during the preparation phase to 41 at the provincial level, with some city-level sponsors reaching into the dozens, indicating a substantial growth in commercial interest [2] Group 2 - The 2026 season will feature a multi-tiered sponsorship structure, including official strategic partners such as Guoyuan V3, Heineken, Adidas, and others, alongside various official sponsors and suppliers [1][3] - Upgrades for sponsor rights include enhanced advertising exposure through LED screens in stadiums and live broadcasts, and a significant reduction in competitive industry categories from 26 to 9, allowing for greater collaboration opportunities [3] - The league is also focusing on small and micro enterprises by opening 32 official sponsorship slots, providing equal rights and benefits to selected businesses, which will be chosen through a structured application process [3]