Xin Lang Cai Jing·2026-01-27 12:24Core Insights - BIWIN, a leading domestic storage brand, has signed a deep strategic cooperation agreement with JD.com to collaborate on consumer-grade storage products, aiming to provide reliable and high-speed data storage solutions in response to the market changes brought by AI technology [1][6]. Group 1: Strategic Collaboration - The partnership marks a significant step for BIWIN in enhancing its retail channel layout and getting closer to end-users, focusing on consumer-grade storage applications [3][8]. - BIWIN leverages its full-chain technical capabilities in "innovative storage solutions + advanced packaging testing" to continuously convert technology into high-performance and high-reliability products [3][8]. - JD.com provides a robust platform support with its superior consumer insights and "super supply chain" system, enabling BIWIN to respond quickly to market demands and accurately reach users [3][8]. Group 2: Market Expansion Focus - The collaboration is specifically aimed at expanding BIWIN's presence in the consumer market, identifying and defining new storage consumption scenarios based on JD.com's user demand insights [4][10]. - The partnership will cover various categories, including internal and external storage, catering to differentiated needs from gamers, content creators, to ordinary users [4][10]. - JD.com's omnichannel marketing and service system will assist BIWIN in achieving more refined product planning and market positioning, creating popular products across multiple scenarios such as office and gaming [4][10]. Group 3: Future Innovations and Trends - The explosive growth of AI technology is driving urgent demand for high-speed, large-capacity storage hardware, which BIWIN is proactively addressing with its consumer-grade products [4][10]. - Both companies plan to explore innovative scenarios such as trend forecasting, product customization, smart recommendations, and digital live streaming to capture the smart storage consumer market more efficiently and cost-effectively [4][10]. - BIWIN will increase R&D and innovation investments, launching more trend-setting star products, while JD.com will provide ongoing support for BIWIN's long-term development through its digital social supply chain capabilities [6][12].