对存量存款“动手”！裕民银行拟取消5年期存款积分权益

Core Viewpoint - A private bank, Jiangxi Yumin Bank, is considering stopping the issuance of loyalty points on existing deposits, which could effectively reduce the overall interest rates for customers [2][12]. Summary by Sections Deposit Rate Changes - Starting from January 24, customers reported receiving notifications about potential adjustments to the loyalty points associated with 5-year fixed deposit products, which previously had a combined annualized interest rate of up to 3.6% [2][12]. - If the loyalty points are discontinued, the effective interest rate for existing deposits would decrease significantly, with a proposed settlement rate of 2.05% for non-withdrawn deposits [14][15]. Customer Reactions - The proposed changes have led to strong dissatisfaction among customers, with a rapid increase in the number of individuals joining "rights protection" groups to voice their concerns [4][16]. - Customers expressed that they chose to deposit funds based on the competitive interest rates offered, and unilateral adjustments by the bank are seen as a breach of contract [16]. Bank's Communication - The bank's communication regarding the changes has been inconsistent, with multiple statements issued over a few days, indicating a lack of clarity on the final decision [5][6][17][18]. - Initially, the bank stated that the adjustments were still in the consultation phase, but later claimed no official notification had been received regarding the changes [5][6]. Regulatory Context - Jiangxi Yumin Bank, established in 2019, has undergone ownership changes, with local state-owned enterprises now holding a significant stake, marking a shift towards state control in the private banking sector [19]. - The bank's operational model is primarily online, which has reduced costs but also presents challenges in attracting deposits due to limited physical presence [20]. Industry Trends - The trend of reducing deposit rates among private banks is not unique to Jiangxi Yumin Bank, as other banks have also adjusted their deposit products, leading to lower effective interest rates [22]. - The banking industry is facing pressure to lower funding costs in response to regulatory changes and market conditions, which may lead to a broader trend of decreasing deposit rates across the sector [10][22].