KE MING FOOD(SZ:002661) Mei Ri Jing Ji Xin Wen·2026-01-27 12:47Core Viewpoint - Kemin Food (002661) announced a "shareholder reward activity" where shareholders holding between 7,000 to 12,000 shares can claim a free 600g Chen Kemin hand-pulled noodle gift box, and those holding over 12,000 shares can claim a 1.8kg gift box [1][3]. Group 1: Shareholder Reward Activity - The reward activity allows shareholders with 7,000 to 12,000 shares to receive a 600g gift box, while those with over 12,000 shares can receive a 1.8kg gift box [1]. - As of Q3 2025, Kemin Food had 26,587 shareholders, with a total of approximately 169 million shares held by small shareholders, averaging 6,356 shares per household, which is below the threshold for the gift box [3]. - The market value of shares required to claim the 600g gift box is between 66,100 to 113,300 yuan, while the 1.8kg gift box requires a market value above 113,300 yuan [3]. Group 2: Product Pricing and Quality - The 600g Chen Kemin hand-pulled noodle gift box is priced around 150 yuan, and the 1.8kg box is nearly 300 yuan, significantly higher than ordinary noodles [3]. - The noodles are made from Australian imported wheat and produced using 16 traditional processes, with each package weighing 150g [5]. - The product was developed over six years and launched in 2023, receiving awards for innovation and popularity in the instant food industry [7]. Group 3: Company Performance and Strategy - Kemin Food was founded in 1984 and went public in 2012, becoming the "first stock of hanging noodles" [10]. - The company acquired a controlling stake in Xingjiang Mugge for over 600 million yuan in 2023, diversifying into pig farming [10]. - Financial results show a revenue decline from 5.184 billion yuan in 2023 to 4.567 billion yuan in 2024, with a net profit of -65.65 million yuan in 2023 and 146 million yuan in 2024 [11]. - For the first three quarters of 2025, revenue was 3.195 billion yuan, down 8.07% year-on-year, and net profit was 124 million yuan, down 20.17% [11]. Group 4: New Business Ventures - Kemin Food opened its first "Chen Kemin Noodle Restaurant" in Changsha in December 2025, focusing on traditional hand-pulled noodles and stir-fried toppings, with an average consumer spending of about 25 yuan [14]. - Previous attempts to enter the restaurant business in 2012 were unsuccessful, leading to a loss of 790,000 yuan, but the company clarified that those efforts were not part of the listed entity [16].