PVH Corp. Collaborates with OpenAI to Accelerate Brand-Building Journey
Core Insights - PVH Corp. has announced a collaboration with OpenAI to integrate AI technology into its operations, enhancing brand strength for Calvin Klein and TOMMY HILFIGER [1] Group 1: Collaboration and Strategy - The partnership aims to leverage OpenAI's capabilities to fuel innovation and unlock new opportunities across PVH's global operations [1] - This initiative is part of PVH's multi-year brand-building growth strategy known as the PVH+ Plan [1]