RIA NorthRock Adds Ameriprise Team Overseeing $500M

Core Insights - NorthRock Partners has recruited Martin & Associates, a former Ameriprise advisory team, expecting to manage over $500 million in assets [1][2] - The acquisition expands NorthRock's presence in the Midwest as the firm anticipates an active recruiting year [2] - Martin & Associates is led by Robert Martin, who has over 17 years of experience as an Ameriprise-affiliated financial advisor [3] Company Developments - NorthRock made three acquisitions last year, including WGG Wealth Partners, which has approximately $2.7 billion in client assets [3] - The firm aims for an organic growth rate of about 15% by 2025 while enhancing its appeal as a destination for advisors [3] - NorthRock serves ultra-high-net-worth and high-net-worth clients and recently sold a majority stake to Sammons Financial Group to expand its wealth channel [4] Service Offerings - NorthRock's Personal Office model integrates various services such as investments, tax strategy, estate planning, insurance, legal coordination, business advisory, and philanthropy [5] - The firm emphasizes a holistic approach to professional advice, integrating all aspects of a client's life rather than focusing solely on financial decisions [5]