北京市商务局局长：发力创新消费，一批新消费地标将亮相

Core Viewpoint - Beijing is focusing on enhancing its open economy and service industry, aiming to establish itself as an international consumption center while promoting cross-border e-commerce and high-quality consumption experiences [1][5][9]. Group 1: Open Economy Development - Beijing is developing an open economy plan for the "14th Five-Year Plan" period, with a focus on the "Two Zones" initiative to drive key breakthroughs [3][4]. - The city plans to implement a 3.0 version of the service industry opening-up comprehensive demonstration zone, aligning with international trade rules and introducing high-quality policy measures [4]. - Beijing aims to enhance its free trade zone construction and support innovative development in service trade and digital trade, providing a "Beijing experience" for national institutional exploration [4][9]. Group 2: International Consumption Center - The city will accelerate the construction of an international consumption center, enriching consumer supply and optimizing the consumption environment [5][6]. - Key initiatives include promoting high-quality outdoor sports destinations and enhancing cultural and entertainment consumption experiences [5][6]. - New consumption landmarks like Beijing Taikoo Li will emerge, and traditional commercial facilities will undergo upgrades to improve consumer experiences [6][8]. Group 3: New Consumption Models - Beijing has been approved as a pilot city for "Three New" (new formats, new models, new scenarios) and plans to release supportive policies before the Spring Festival [7][8]. - The focus will be on developing a first-release economic system and creating diverse service consumption scenarios, integrating culture, tourism, and commerce [8][9]. - The city will support the cultivation of local IPs and leverage digital technologies to create immersive consumption experiences [8][12]. Group 4: Cross-Border E-Commerce - The city has issued an action plan for promoting high-quality development in cross-border e-commerce, aiming to gather significant platform headquarters and brand merchants by 2027 [9][10]. - The "京品出海" (Beijing Products Going Global) initiative will leverage the advantages of the capital's airports to optimize logistics and attract leading cross-border e-commerce platforms [10][11]. - The plan includes promoting "experience consumption" and enhancing the quality of imports and exports to establish Beijing as a significant cross-border e-commerce hub [12]. Group 5: Quality of Life Improvements - The city aims to enhance the quality of life for residents by improving daily service quality and ensuring stable supply and pricing of essential goods [13][14]. - Initiatives include building a convenient living circle and promoting high-quality development in the home service industry [14][15]. - The city will ensure a stable supply of essential goods through market monitoring and emergency response mechanisms [14][15].