QVC Expands Beauty and Wellness Offerings with New Brands

Core Insights - QVC is expanding its beauty and wellness categories by introducing new brands and products in 2026, emphasizing these areas as top priorities for the year ahead [1][2] Group 1: New Brand Introductions - New brands joining QVC include K18, Make Time Wellness, Karma, and Medicine Mama, alongside additions to established lines from brands like Dyson, TATCHA, and Peter Thomas Roth [2][3] - K18 is highlighted for its biomimetic science-first approach, making its debut on QVC with exclusive deals and bundles available across various platforms [3][4] Group 2: Customer Engagement and Offerings - QVC aims to provide solutions that help customers look and feel their best, featuring both new and fan-favorite products across haircare, skincare, tools, supplements, and wellness essentials [2][4] - The company is enhancing its digital and on-air programming through QVC+ streaming, which includes shows focused on beauty and wellness brands, featuring hands-on demos and expert tips [4] Group 3: Company Overview - QVC operates globally, reaching over 200 million homes through 13 TV channels and various digital platforms, including QVC+ and HSN+ streaming services [6][7] - Founded in 1986 and based in West Chester, Pennsylvania, QVC is a Fortune 500 company with a diverse portfolio of retail brands [7]