Core Viewpoint - The controversy surrounding actress Zhang Yuqi has led to the cancellation of multiple business partnerships, with brands removing her endorsement content amid allegations of surrogacy and marital interference [2][4]. Group 1: Business Impact - Brands such as NEXXUS and SheSaid have officially ended their endorsement agreements with Zhang Yuqi, stating that their collaborations have naturally concluded within the established contract period [4][5]. - Following the controversy, several brands have deleted all content related to Zhang Yuqi from their platforms, indicating a significant shift in their marketing strategies [2][4]. Group 2: Financial Metrics - Zhang Yuqi has a substantial presence on short video platforms, with over 5.73 million followers and a total sales volume exceeding 25 million in the past month [8]. - The pricing for her promotional videos varies, with rates of 540,000 for 1-20 second videos, 600,000 for 21-60 second videos, and 800,000 for videos longer than 60 seconds [8]. Group 3: Company Affiliations - Zhang Yuqi is the legal representative of Beijing Wangqi Cultural Arts Studio, holding a 100% stake, and also serves as a supervisor for two other cultural media companies in Shanghai, with ownership stakes of 49% and 50% respectively [5][6].
一夜之间,张雨绮遭多个品牌迅速切割,删除代言内容!相关品牌方回应:合作已终止
Mei Ri Jing Ji Xin Wen·2026-01-27 14:20