激活乡村文化基因 探索农文旅融合新路径

Core Viewpoint - The integration of agriculture, culture, and tourism (农文旅融合) in Jiangsu is gaining momentum, providing strong support for the transformation of rural cultural tourism and improving the quality of life for rural residents [1] Group 1: Current State and Challenges - The agricultural and cultural tourism integration in Jiangsu has shown unprecedented activity, with continuous expansion in scale, diversification of business types, and optimization of product structure [1] - Jiangsu's rural tourism holds a significant share of the provincial tourism market, but many agricultural and cultural tourism projects face challenges such as high levels of homogeneity and poor effectiveness [1][2] Group 2: Recommendations for Development - The proposal suggests systematically planning and deeply exploring local cultural characteristics along the Yangtze River and Grand Canal, focusing on traditional agriculture with local features [2] - It emphasizes the need for improved project approval processes to enhance investment efficiency and create brand-effect water culture experience zones in culturally rich villages [2] Group 3: Cultural Resource Activation - The plan includes optimizing the rural tourism development positioning within the "14th Five-Year" cultural and tourism development plan, aiming to establish water culture experience zones in specific areas [3] - It highlights the importance of protecting and utilizing cultural heritage as a key consideration in rural development planning, promoting the preservation and innovative development of traditional culture [3] Group 4: Multi-Industry Integration - The initiative aims to enhance the quality and effectiveness of rural cultural tourism projects by encouraging the participation of village collectives and farmers in tourism development [4] - It promotes the integration of agricultural tourism with education, health care, and sports, creating a collaborative and shared rural industry development model [4] Group 5: Talent Development - The proposal includes measures to enhance talent training for rural cultural tourism operations, collaborating with local educational institutions to develop specialized training programs [5] - It aims to build a platform for talent aggregation, implementing programs to empower rural tourism development through artist residencies and tourism advisors [5]