2025年共2415个海外新品牌在天猫国际开出中国首店

Group 1 - The core viewpoint of the articles highlights that the Chinese market remains a crucial battleground for global brand growth, with Tmall International reporting a significant increase in the number of overseas brands entering the market [1][2] - By 2025, a total of 2,415 overseas new brands are expected to open their first stores in China through Tmall International, achieving double-digit growth year-on-year, averaging over 6 new brands daily [1] - The fourth quarter saw a notable acceleration in brand entries, with a record addition of 691 new brands in a single quarter, marking the peak for the year [1] Group 2 - The top three new imported brands in 2025 are COVERNAT from South Korea, herbs of gold from Australia, and Weverse Shop, a brand associated with Korean celebrities [1] - New brands are emerging from 52 countries and regions globally, with the highest numbers from the United States, Japan, and South Korea, while France, New Zealand, and Australia are the fastest-growing sources [1] - The platform has welcomed brands from Cuba, Chile, and Lithuania for the first time, indicating a continuous expansion of its global network [1] Group 3 - In terms of industry dimensions, health, beauty and personal care, and maternal and infant sectors are the most densely populated areas for overseas new brand entries [2] - There is a shift in brand strategies from general demand fulfillment to more refined positioning, particularly in the maternal and infant sector, where new brands in baby food surged by 128% [2] - The fastest-growing categories on Tmall International include toys, outdoor equipment, baby food, fashion cosmetics, and pet health, all achieving double-digit growth, reflecting consumer preferences for both personal and family-oriented products [2] Group 4 - Tmall International currently hosts over 40,000 brands from more than 110 countries and regions, enhancing its infrastructure for cross-border recruitment, supply chain, and product authenticity [2] - The platform is facilitating efficient market entry and sustainable growth for various overseas brands in China [2]