多地推出以旧换新等举措激发“春节档”消费潜力

Group 1 - The core viewpoint is that various regions in China are intensifying consumer promotion policies ahead of the Spring Festival, utilizing measures such as consumption subsidies and trade-in programs to stimulate market consumption potential [1][2] - Experts predict that the consumption market during the Spring Festival will show a steady improvement, driven by policies that encourage trade-ins and consumer upgrades [1][2] - The implementation of trade-in policies, particularly for large consumer goods like automobiles and home appliances, is expected to directly boost demand and promote green and digital consumption [2] Group 2 - The overall market scale during the 2026 Spring Festival is anticipated to achieve significant growth, with service consumption, cultural tourism, and upgraded product consumption being the main growth drivers [2] - The consumption landscape is expected to shift towards "digital + green," with technology products such as AI companion toys and smart glasses becoming popular during the festive season [2] - Local governments are leveraging regional cultural and tourism resources to create new consumption scenarios, integrating various resources to enhance the consumer experience [3]