[Press Release] Ipsos strengthens its Audience Measurement expertise in Middle East & North Africa with the acquisition of Seventh Decimal

Ipsos strengthens its Audience Measurement expertise in Middle East & North Africa with the acquisition of Seventh Decimal Paris, 27 January 2026 - Ipsos announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale. Leveraging proprietary, state-of-the-art mobility intelligence, the comp ...