构建良性循环的消费生态

Core Viewpoint - Consumption is seen as a "barometer" of urban economy and a "ballast" for high-quality development, with Shenyang aiming to create a virtuous ecosystem of "able to consume, willing to consume, and daring to consume" through a comprehensive approach involving policy empowerment, scenario innovation, and rights protection [1][2][3] Group 1: Convenience in Consumption - Shenyang is breaking down consumption barriers by "lowering thresholds and improving efficiency," with over 60 duty-free shops in the Zhongjie area offering a one-stop international shopping experience for inbound travelers [1] - The city plans to issue subsidies to promote consumption, aiming to mobilize 332.5 billion yuan in consumer spending through various initiatives, including a 34 billion yuan fund for trade-in programs and 3.6 billion yuan in consumer vouchers and vehicle purchase subsidies [1] Group 2: Quality and Repeat Purchases - The city is activating consumption potential by focusing on "strong supply and creative scenarios," with plans to introduce 110 new brand flagship stores and promote various consumption sectors, including green and digital consumption [2] - Shenyang aims to host over 40 large concerts and 1,600 sports events, expecting to attract over 250 million tourists throughout the year, enhancing the long-term loyalty of consumers [2] Group 3: Assurance and Trust - Shenyang is establishing a solid foundation for consumption by implementing product traceability and a seven-day no-reason return policy, enhancing consumer confidence [2] - The city is utilizing big data for cross-departmental regulatory collaboration and efficient complaint resolution, ensuring that all consumer groups can share in the consumption benefits [2] Group 4: Systematic Approach to Boosting Consumption - The city’s strategy involves a systematic approach that combines demand-side policies, supply-side innovations, and environmental optimization to create a sustainable consumption ecosystem [3] - Shenyang's practices demonstrate the powerful dynamics of a full-chain consumption ecosystem, with convenience breaking regional limits, local engagement deepening emotional connections, and rights protection solidifying trust [3]