How 3 grocers source small and local brands

MacAvoy has found that smaller brands can sometimes be nimble in a way that larger ones aren’t, such as shifting quickly to evolving customer tastes.Shoppers “continuously tell us how important it is to support local brands and to offer a diverse range of flavors, and our sets reflect that,” said Meg MacAvoy, the grocer’s category manager for multicultural and kosher foods.Larger grocers also benefit by making products from nearby suppliers available to shoppers. For instance, Giant Food, an Ahold Delhaize- ...