多维施策齐发力 房地产政策组合拳释放需求潜力

Core Viewpoint - The recent supportive policies in the real estate sector have led to a noticeable recovery in market activity across several cities, with significant increases in transaction volumes and buyer confidence observed in both first-tier and some hot cities [1][2][3][4] Group 1: Market Activity - In Beijing, the transaction volume for second-hand properties increased by 33% from December 24, 2025, to January 25, 2026, compared to the previous month [1] - In Shanghai, the second-hand housing transaction volume rose by 15% as of January 20, 2026, indicating a stabilization in prices and a recovery in market confidence [2] - Other cities, such as Wuhan, Dalian, and Qingdao, also reported increases in average second-hand housing prices, with Wuhan at 10,763 yuan/sqm (up 0.74%), Dalian at 10,835 yuan/sqm (up 1.84%), and Qingdao at 11,876 yuan/sqm (up 0.51%) [2] Group 2: Policy Support - Various cities have implemented measures to optimize the real estate market, including extending the maximum term for public housing loans to 30 years and allowing direct relatives to withdraw public funds for home purchases [4] - The central government and local authorities have introduced multiple supportive measures, including credit support and tax incentives, to stabilize the housing market [3][4] - The expectation is that the policy environment will remain accommodative, with potential adjustments in purchasing qualifications and financial support in major cities [4] Group 3: Market Outlook - The real estate market is expected to continue its gradual recovery, supported by favorable policies and a decrease in buyer costs, with a shift from browsing to action among potential buyers [3][4] - The market is anticipated to experience a mild recovery post-holiday, as the effects of policies take time to manifest in actual transactions [4]