Core Viewpoint - The event "Non-heritage Celebrating the New Year · Harmonious Qinghai Year" aims to enrich cultural life during the Spring Festival and stimulate tourism consumption in Qinghai province through various non-heritage activities and exhibitions [1][2]. Group 1: Event Overview - The main event will run from January 26 to January 28, featuring seven thematic sections including performances, fashion shows, a non-heritage market, digital experiences, hands-on workshops, and traditional lantern displays [2]. - The event will showcase 20 traditional non-heritage foods from Qinghai, 25 traditional crafts, and over a thousand non-heritage products from 21 workshops and cultural enterprises [2]. Group 2: Promotion and Outreach - The event will utilize online platforms such as Taobao for product innovation training and to facilitate collaboration between well-known companies and non-heritage workshops [2]. - A series of 113 non-heritage promotional events will be organized across various cities and counties, running until March 20, with a focus on digital engagement through short videos and live broadcasts [2].
非遗贺新春 青海年味浓
Xin Lang Cai Jing·2026-01-27 22:09