提升消费品质

Core Viewpoint - The China Consumers Association (CCA) announced the theme for the 2026 Consumer Rights Year as "Enhancing Consumer Quality," aiming to improve consumer quality through better supply, effective rights protection, and an optimized consumption environment [3][4]. Group 1: Goals and Objectives - The CCA has set four main goals for the 2026 Consumer Rights Year: to act as a rights protection hub, enhance organizational capacity for handling complaints, optimize the consumption environment, and empower consumers through education [3][4]. - Specific objectives include improving product and service quality, enhancing the effectiveness of consumer rights protection, and fostering a supportive ecosystem for consumer quality [3]. Group 2: Planned Activities - The CCA and national consumer organizations plan to promote consumer rights protection concepts and expand social influence through various campaigns, including the "3·15" theme activities [4]. - Initiatives include the "3·15 Golden Autumn Shopping Festival" to highlight integrity, quality, and customer service, and the promotion of the "National Consumer Association Smart 315" platform to improve complaint resolution rates [4][5]. - Additional activities involve enhancing consumer organization structures, promoting green consumption education, and developing online consumer education resources to improve consumer awareness and rights protection capabilities [4][5].