Consumer confidence plunges to lowest level in more than a decade

Core Insights - U.S. consumer confidence fell to its lowest level since 2014, dropping 9.7 points to 84.5 in January, below pandemic-era lows [1][2] Group 1: Consumer Confidence Index - The January reading of 84.5 is the lowest since May 2014, when the index was at 82.2, and it has fallen below the worst levels recorded during the COVID-19 pandemic [2] - All five components of the consumer confidence index deteriorated, indicating a broad decline in consumer sentiment [3][8] Group 2: Present Situation and Expectations - The present situation index decreased by 9.9 points to 113.7, reflecting worsened perceptions of current business and labor market conditions [5] - The expectations index fell by 9.5 points to 65.1, significantly below the 80 threshold that typically signals an impending recession [5][6] Group 3: Demographic Insights - The decline in consumer confidence was widespread across political affiliations, with the sharpest drop observed among Independents [8] - Confidence levels varied by age and income, with consumers under 35 showing more optimism compared to older groups, while those earning less than $15,000 remained the least optimistic [9] Group 4: Financial Outlook - Consumers' views on their current financial situation improved slightly in January, but expectations for future financial conditions declined [12] - The proportion of consumers believing a recession is "very likely" in the next year increased, while those who think a recession is "not likely" decreased [13][14]