Group 1: Industry Overview - The Guangdong-Hong Kong-Macao Greater Bay Area is experiencing a profound demographic transformation, with the elderly population in Guangdong exceeding 18 million and over 23% of Hong Kong's population aged 65 and above, leading to a growing demand for high-quality elder care services [1][2] - The region is leveraging its international medical resources, policy advantages, and economic strength to turn the challenges of aging into strategic opportunities for developing the "silver economy" [1][2] Group 2: Policy and Integration - The release of the policy document "Opinions on Deepening the Reform and Development of Elderly Care Services" emphasizes the establishment of a supply mechanism for elderly care services and promotes integration across major regions, including the Greater Bay Area [2] - The integration of services in the Greater Bay Area is characterized by differentiated development among cities, with Guangzhou focusing on high-end medical care, Shenzhen on technology-driven elder care, and other cities developing unique cultural and tourism-based elder care models [2][3] Group 3: Innovative Practices - The "9073" model proposed by the National Health Commission indicates that about 90% of elderly individuals prefer home care, prompting diverse social entities, including insurance companies and real estate firms, to explore new elder care models [5][6] - Companies like Qianhai Life Insurance are investing in elder care facilities, such as the Qianhai Life Shenzhen Happiness Home, which integrates insurance with elder care services [6][7] Group 4: Market Dynamics - The market for elder care in the Greater Bay Area is evolving, with various stakeholders, including real estate and insurance companies, recognizing the long-term potential and actively developing products and business models [7][8] - The integration of medical services within elder care facilities is becoming more common, with local institutions embedding medical functions or establishing partnerships with hospitals to streamline care [3][4] Group 5: Challenges and Solutions - Despite clear demand, the elder care industry in the Greater Bay Area faces challenges such as land supply constraints, long operational cycles, and an uneven payment system, which hinder high-quality development [8][9] - Innovative approaches are being explored, such as market-oriented operations in facilities like the Shenzhen Elderly Care Institute, which aims to meet diverse community needs while alleviating operational pressures [10]
粤港澳大湾区打造养老服务“湾区方案”