Feng Huang Wang·2026-01-27 23:42Core Insights - Tesla's brand value is projected to decline by $15.4 billion (approximately 107.1 billion RMB) in 2025, marking a 36% decrease and the third consecutive year of decline [1] - The decline is attributed to a lack of innovative new models, higher prices compared to competitors, and CEO Elon Musk's distractions with geopolitical issues [1] - In contrast, BYD's brand value has increased by approximately 23%, reaching around $17.29 billion, up from $14.03 billion last year [1] Brand Value Rankings - In the 2026 brand value rankings, Tesla's estimated brand value is $27.61 billion, down from $43 billion at the beginning of 2025, $58.3 billion in 2024, and a historical peak of $66.2 billion in January 2023 [1] - Five automotive manufacturers, including Toyota, Mercedes-Benz, Volkswagen, and Porsche, have surpassed Tesla in brand value rankings this year [2] - Toyota ranks first in the automotive industry with an estimated brand value of $62.7 billion [2]