Paramount+ got about 1 million new subscribers the day of its first UFC event, an exec told staffers

UFC is already a hit for Paramount+. Paramount's flagship streaming service generated about a million new subscribers on the day of its first-ever UFC match, Paramount product chief Dane Glasgow told employees in a town hall on Tuesday morning, three staffers who attended the meeting told Business Insider.A Paramount spokesperson said: "Those numbers are unverified, and it's against our policy to share speculative data externally." In August, Paramount did a deal with UFC parent TKO that will see it pay $ ...